Pricing & Economics

What should I charge, and what will it cost to reach a client?

How competitors price (2026-07-11) and what it costs to reach a client (2026-07-12, schema v2).

Individual session rate distribution
$150-180 is the most common individual-session bracket (13 of 26 published rates); nobody publishes above $240.
Rate positioning: price vs. specialization breadth
Competitors claiming more specializations tend to charge more (correlation 0.36) — breadth of claimed specialization is a weak-to-moderate pricing signal.
Revenue-mix norms
Sliding scale (any) is the norm (47% of 36) — direct-bills insurance is the rarest (11%), a transparency gap most competitors leave open.
Estimated cost per booked client
Based on a $3.80 average measured CPC across researched keyword terms and a user-adjustable click-to-booked-client conversion rate — this is a scenario, not observed data.
2.0%
$190
estimated cost per booked client at this conversion rate